Babylist Baby Registry
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
Building trust in every customer interaction
Shipping and Fulfillment Delays
Around 15% of users experience delays and issues with shipping, including items arriving late, in damaged packaging, or not at all. This affects the overall user experience as it causes stress and inconvenience, especially for time-sensitive items.
Items purchased through Babylist were delayed or arrived in damaged packaging, causing significant frustration.
Customer Support Challenges
Approximately 10% of users express dissatisfaction with Babylist's customer support, citing slow response times and unhelpful, generic replies. This lack of effective support exacerbates issues when users face problems with orders or app functionality.
Trying to resolve issues with customer service was a nightmare, with slow responses and unhelpful replies.
Gift Card Limitations
About 8% of users are frustrated by the limitations of Babylist gift cards, which can only be used in the Babylist shop. This restriction limits purchasing options and forces users to buy from a limited selection, often at higher prices.
I couldn't use my Babylist gift card for items outside the Babylist shop, which was very limiting and inconvenient.

Users' choice
Target receives high praise for its user-friendly app, excellent customer service, and convenient shopping options, including drive-up and pick-up services. Users appreciate the quality and affordability of products, as well as the frequent sales and discounts.

Runner up
Amazon is appreciated for its vast product selection, ease of use, and reliable delivery service. However, some users express frustration with recent app updates, customer service issues, and higher prices compared to the past.

Straggler
Babylist is valued for its versatility and ability to combine items from multiple stores into one registry. However, users report issues with customer service, shipping delays, and the app's functionality, leading some to prefer traditional registries.
Purchase Tracking Issues
Babylist fails to mark items as purchased, leading to duplicate gifts and return hassles without gift receipts. 'I have now received multiples of items because Babylist does not mark items as purchased, even when found through the registry.'
Shipping Delays
Items purchased through Babylist experience significant shipping delays, often arriving in damaged packaging or not at all. 'Items purchased through Babylist directly were either delayed or arrived in damaged packaging.'
Customer Service Frustrations
Customer service is slow and unhelpful, often providing generic responses that do not resolve user issues. 'Trying to resolve issues with their customer service was a nightmare, with slow response times and generic replies.'
Gift Card Limitations
Babylist gift cards can only be used in the Babylist shop, which has limited and expensive options, causing inconvenience for users. 'You have to use Babylist gift card in the Babylist shop, which is limited and expensive.'
App Functionality Issues
The app frequently crashes or fails to load, disrupting the user experience and requiring reinstallation. 'After the update today I can’t open the app anymore, it keeps crashing upon sign in.'
False Advertising
Users feel misled by promises of free products and features that are not delivered, leading to disappointment and distrust. 'They don’t give you any free products, don’t sign up.'
Bring all your feedback into one place—so product, support, customer experience and leadership work from the same source of truth.











