Ikon Pass
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit.
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Top Insights
Top Insights
Top Insights
A weekly roundup of Users frequently report that the app fails to accurately track their skiing stats, with some experiencing resets or incorrect data due to poor connectivity. This issue affects about 25% of users, who find the tracking feature unreliable.'s key feedback
A weekly roundup of Users frequently report that the app fails to accurately track their skiing stats, with some experiencing resets or incorrect data due to poor connectivity. This issue affects about 25% of users, who find the tracking feature unreliable.'s key feedback
A weekly roundup of Users frequently report that the app fails to accurately track their skiing stats, with some experiencing resets or incorrect data due to poor connectivity. This issue affects about 25% of users, who find the tracking feature unreliable.'s key feedback
Login Issues
A significant number of users are experiencing problems logging into the app, with issues ranging from endless loading screens to errors during the login process. Approximately 30% of users report being unable to access their accounts, rendering the app unusable for them.
The login screen doesn't load on my iPhone, making the app effectively useless.
Login Issues
A significant number of users are experiencing problems logging into the app, with issues ranging from endless loading screens to errors during the login process. Approximately 30% of users report being unable to access their accounts, rendering the app unusable for them.
The login screen doesn't load on my iPhone, making the app effectively useless.
Login Issues
A significant number of users are experiencing problems logging into the app, with issues ranging from endless loading screens to errors during the login process. Approximately 30% of users report being unable to access their accounts, rendering the app unusable for them.
The login screen doesn't load on my iPhone, making the app effectively useless.
Inaccurate Tracking
Users frequently report that the app fails to accurately track their skiing stats, with some experiencing resets or incorrect data due to poor connectivity. This issue affects about 25% of users, who find the tracking feature unreliable.
The app failed to track my skiing on three out of ten days, requiring a backup to get a total for the season.
Inaccurate Tracking
Users frequently report that the app fails to accurately track their skiing stats, with some experiencing resets or incorrect data due to poor connectivity. This issue affects about 25% of users, who find the tracking feature unreliable.
The app failed to track my skiing on three out of ten days, requiring a backup to get a total for the season.
Inaccurate Tracking
Users frequently report that the app fails to accurately track their skiing stats, with some experiencing resets or incorrect data due to poor connectivity. This issue affects about 25% of users, who find the tracking feature unreliable.
The app failed to track my skiing on three out of ten days, requiring a backup to get a total for the season.
Map and Resort Info
Many users are frustrated with the inconsistency of map features and resort information, as some maps lack interactive elements or are missing entirely. This affects around 20% of users who rely on the app for navigation and resort details.
Why are the maps not available on some resorts’ pages? Isn’t that the point of the app?
Map and Resort Info
Many users are frustrated with the inconsistency of map features and resort information, as some maps lack interactive elements or are missing entirely. This affects around 20% of users who rely on the app for navigation and resort details.
Why are the maps not available on some resorts’ pages? Isn’t that the point of the app?
Map and Resort Info
Many users are frustrated with the inconsistency of map features and resort information, as some maps lack interactive elements or are missing entirely. This affects around 20% of users who rely on the app for navigation and resort details.
Why are the maps not available on some resorts’ pages? Isn’t that the point of the app?
App Performance
The app's performance issues, such as slow loading times and frequent crashes, are a major pain point for users. Approximately 15% of users report that these issues make the app difficult to use, especially during peak times.
This app used to be great but this year it’s been so slow to respond that it’s difficult to use.
App Performance
The app's performance issues, such as slow loading times and frequent crashes, are a major pain point for users. Approximately 15% of users report that these issues make the app difficult to use, especially during peak times.
This app used to be great but this year it’s been so slow to respond that it’s difficult to use.
App Performance
The app's performance issues, such as slow loading times and frequent crashes, are a major pain point for users. Approximately 15% of users report that these issues make the app difficult to use, especially during peak times.
This app used to be great but this year it’s been so slow to respond that it’s difficult to use.
Competitor Benchmark
A weekly roundup of Client
A weekly roundup of Client

Users' choice
Slopes receives high praise for its accurate tracking of skiing and snowboarding activities, user-friendly interface, and comprehensive features like speed and vertical tracking. Users appreciate its reliability and the ability to compare stats with friends, making it a favorite among winter sports enthusiasts.

Users' choice
Slopes receives high praise for its accurate tracking of skiing and snowboarding activities, user-friendly interface, and comprehensive features like speed and vertical tracking. Users appreciate its reliability and the ability to compare stats with friends, making it a favorite among winter sports enthusiasts.

Users' choice
Slopes receives high praise for its accurate tracking of skiing and snowboarding activities, user-friendly interface, and comprehensive features like speed and vertical tracking. Users appreciate its reliability and the ability to compare stats with friends, making it a favorite among winter sports enthusiasts.

Runner up
Epic Pass users appreciate the convenience of features like the phone pass and NFC communication, but many express frustration with app crashes, inaccurate tracking, and poor customer service. Despite some positive feedback on specific features, the overall sentiment is mixed due to technical issues and customer support challenges.

Runner up
Epic Pass users appreciate the convenience of features like the phone pass and NFC communication, but many express frustration with app crashes, inaccurate tracking, and poor customer service. Despite some positive feedback on specific features, the overall sentiment is mixed due to technical issues and customer support challenges.

Runner up
Epic Pass users appreciate the convenience of features like the phone pass and NFC communication, but many express frustration with app crashes, inaccurate tracking, and poor customer service. Despite some positive feedback on specific features, the overall sentiment is mixed due to technical issues and customer support challenges.

Straggler
Ikon Pass users express dissatisfaction with frequent app crashes, inaccurate stat tracking, and login issues. While some appreciate the app's potential and features like group tracking, the execution is often criticized, leading to a frustrating user experience.

Straggler
Ikon Pass users express dissatisfaction with frequent app crashes, inaccurate stat tracking, and login issues. While some appreciate the app's potential and features like group tracking, the execution is often criticized, leading to a frustrating user experience.

Straggler
Ikon Pass users express dissatisfaction with frequent app crashes, inaccurate stat tracking, and login issues. While some appreciate the app's potential and features like group tracking, the execution is often criticized, leading to a frustrating user experience.
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Nuggets
Major highlights of the week
Login Failures
Users experience persistent login issues, with the app either failing to load the login screen or getting stuck in a loop. This severely impacts the app's usability, rendering it ineffective for pass management and other features.
Tracking Inaccuracies
The app's tracking feature is unreliable, often failing to record skiing activities accurately or resetting stats unexpectedly. This undermines the app's core functionality of tracking user performance and experiences.
Map Inconsistencies
Interactive maps are inconsistent across resorts, with some maps lacking essential features like live lift times and zoom capabilities. This inconsistency diminishes the app's value as a navigation tool.
Excessive Notifications
The app sends excessive and irrelevant push notifications, including ads for passes users have already purchased. This leads to user frustration and diminishes the app's perceived value.
Stat Tracking Limitations
Stat tracking is limited by the need for WiFi or manual activation, which is impractical in areas with poor connectivity. This limitation forces users to seek alternative apps for reliable stat tracking.
App Performance Issues
The app suffers from performance issues such as slow loading times and frequent crashes, especially after updates. These issues significantly hinder user experience and app reliability.
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How leading brands use Clarity
How leading brands use Clarity
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Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
20 million
Monthly Customers
We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
20 million
Monthly Customers
We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
126 million
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126 million
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126 million
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700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.

700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.

700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

70 million
weekly active customers
Turning rider and captain feedback into smarter everyday experiences

70 million
weekly active customers
Turning rider and captain feedback into smarter everyday experiences

70 million
weekly active customers
Turning rider and captain feedback into smarter everyday experiences
467,000
monthly customers
467,000
monthly customers
467,000
monthly customers
System normal
System normal
System normal


