PayU
PayU
PayU



25/100
25/100
Overall CX Score
Overall CX Score
PayU
This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit









CX Intelligence
Key Metrics
CX Intelligence
Key Metrics
11.7/40
11.7/40
Customer Rating Score
Customer Rating Score
11.5/40
11.5/40
Support Sentiment Score
Support Sentiment Score
1.8/20
1.8/20
Recommendation Intent Score
Recommendation Intent Score
Score Breakdown
Score Breakdown
Score Breakdown
of PayU's CX Intelligence Score
of PayU's CX Intelligence Score
of PayU's CX Intelligence Score
PayU's average rating is 1.47 out of 5.0 across 76 reviews. 83% of reviews are 1-star ratings. Low ratings stem from fraud concerns, payment holds, and refund difficulties.
Customer Rating Score: 11.7/40
PayU's average rating is 1.47 out of 5.0 across 76 reviews. 83% of reviews are 1-star ratings. Low ratings stem from fraud concerns, payment holds, and refund difficulties.
Customer Rating Score: 11.7/40
PayU's average rating is 1.47 out of 5.0 across 76 reviews. 83% of reviews are 1-star ratings. Low ratings stem from fraud concerns, payment holds, and refund difficulties.
Customer Rating Score: 11.7/40
40 reviews mention customer support or service interactions. 22 reviews express negative support sentiment versus only 5 positive. Common complaints include unresponsive support, no resolution for payment holds, and lack of fraud protection assistance.
Customer Support Sentiment Score: 11.5/40
40 reviews mention customer support or service interactions. 22 reviews express negative support sentiment versus only 5 positive. Common complaints include unresponsive support, no resolution for payment holds, and lack of fraud protection assistance.
Customer Support Sentiment Score: 11.5/40
40 reviews mention customer support or service interactions. 22 reviews express negative support sentiment versus only 5 positive. Common complaints include unresponsive support, no resolution for payment holds, and lack of fraud protection assistance.
Customer Support Sentiment Score: 11.5/40
Only 7 promoters exist versus 65 detractors among 76 reviews. Detractors actively warn others with terms like 'beware', 'scam', and 'avoid'. The 1.8/20 score reflects severe trust erosion and anti-advocacy.
Recommendation Intent Score: 1.8/20
Only 7 promoters exist versus 65 detractors among 76 reviews. Detractors actively warn others with terms like 'beware', 'scam', and 'avoid'. The 1.8/20 score reflects severe trust erosion and anti-advocacy.
Recommendation Intent Score: 1.8/20
Only 7 promoters exist versus 65 detractors among 76 reviews. Detractors actively warn others with terms like 'beware', 'scam', and 'avoid'. The 1.8/20 score reflects severe trust erosion and anti-advocacy.
Recommendation Intent Score: 1.8/20
Key Findings
Key Findings
Key Findings
Easy Integration
Strengths
Promoters value PayU's no-code integration and simple API setup. Payment settlement speed receives praise from satisfied users. Multiple payment options and international payment support are appreciated.
Easy Integration
Strengths
Promoters value PayU's no-code integration and simple API setup. Payment settlement speed receives praise from satisfied users. Multiple payment options and international payment support are appreciated.
Easy Integration
Strengths
Promoters value PayU's no-code integration and simple API setup. Payment settlement speed receives praise from satisfied users. Multiple payment options and international payment support are appreciated.
Process Streamlining
Opportunities
Users demand faster refund processing and clearer refund policies. Verification and KYC processes need streamlining to reduce delays. Documentation and webhook testing require significant improvement.
Process Streamlining
Opportunities
Users demand faster refund processing and clearer refund policies. Verification and KYC processes need streamlining to reduce delays. Documentation and webhook testing require significant improvement.
Process Streamlining
Opportunities
Users demand faster refund processing and clearer refund policies. Verification and KYC processes need streamlining to reduce delays. Documentation and webhook testing require significant improvement.
Fraud Disputes
Critical Issues
19 reviews mention fraud or scam concerns, with users claiming PayU enables fraudulent merchants. Payment holds without clear explanation frustrate legitimate businesses. Support fails to resolve disputes, leaving users with stuck funds for months.
Fraud Disputes
Critical Issues
19 reviews mention fraud or scam concerns, with users claiming PayU enables fraudulent merchants. Payment holds without clear explanation frustrate legitimate businesses. Support fails to resolve disputes, leaving users with stuck funds for months.
Fraud Disputes
Critical Issues
19 reviews mention fraud or scam concerns, with users claiming PayU enables fraudulent merchants. Payment holds without clear explanation frustrate legitimate businesses. Support fails to resolve disputes, leaving users with stuck funds for months.
Quotes
Most Impactful Quotes from Customers
Quotes
Most Impactful Quotes from Customers
Quotes
Most Impactful Quotes from Customers
Promoter
PayU is one of the best payment gateway I have used for the previous 4 years. Multiple powerful features like gift card sales and international payments work seamlessly. Processing charges are lower than competitors and settlement time is faster.
Neutral
Simple interface, security, and integrations work well. Server slowdown occurs with multiple windows.
Detractor
They don't even bother to reply once your money is stuck. My brother mistakenly transferred Rs.39,000 in July 2022 and despite raising many tickets, I got no proper response. They claimed the amount was released but it never reflected in my account even after 10 days.
Customized Action Plan
Customized Action Plan
Customized Action Plan
Stage 1
Establish 48-hour response SLA for fraud dispute tickets, with clear escalation paths and case ownership, directly addressing the 19 fraud-related complaints and support unresponsiveness.
Create transparent payment hold notification system that explains hold reasons, required actions, and expected resolution timelines to reduce confusion cited in 8 payment blocking complaints.
Trial Clarity's AI Agents to auto-respond to common refund status inquiries and documentation requests, reducing support ticket volume for the 10 refund-related complaints.
Stage 2
Build feedback loop that flags accounts with repeated disputes for enhanced due diligence, creating proactive fraud prevention versus reactive complaint handling.
Establish quarterly review of webhook documentation and testing tools based on developer feedback, addressing technical complaints from integration users.
Deploy Clarity's AI Agents across email and chat channels to handle verification status updates, KYC documentation guidance, and payment settlement timeline queries in real-time.
Stage 3
Build feedback loop that flags accounts with repeated disputes for enhanced due diligence, creating proactive fraud prevention versus reactive complaint handling.
Establish quarterly review of webhook documentation and testing tools based on developer feedback, addressing technical complaints from integration users.
Scale Clarity's AI Agents with VoC analytics to continuously surface emerging fraud patterns, payment hold triggers, and support gaps, enabling preventive CX improvements.
Stage 1
Establish 48-hour response SLA for fraud dispute tickets, with clear escalation paths and case ownership, directly addressing the 19 fraud-related complaints and support unresponsiveness.
Create transparent payment hold notification system that explains hold reasons, required actions, and expected resolution timelines to reduce confusion cited in 8 payment blocking complaints.
Trial Clarity's AI Agents to auto-respond to common refund status inquiries and documentation requests, reducing support ticket volume for the 10 refund-related complaints.
Stage 2
Build feedback loop that flags accounts with repeated disputes for enhanced due diligence, creating proactive fraud prevention versus reactive complaint handling.
Establish quarterly review of webhook documentation and testing tools based on developer feedback, addressing technical complaints from integration users.
Deploy Clarity's AI Agents across email and chat channels to handle verification status updates, KYC documentation guidance, and payment settlement timeline queries in real-time.
Stage 3
Build feedback loop that flags accounts with repeated disputes for enhanced due diligence, creating proactive fraud prevention versus reactive complaint handling.
Establish quarterly review of webhook documentation and testing tools based on developer feedback, addressing technical complaints from integration users.
Scale Clarity's AI Agents with VoC analytics to continuously surface emerging fraud patterns, payment hold triggers, and support gaps, enabling preventive CX improvements.
Stage 1
Establish 48-hour response SLA for fraud dispute tickets, with clear escalation paths and case ownership, directly addressing the 19 fraud-related complaints and support unresponsiveness.
Create transparent payment hold notification system that explains hold reasons, required actions, and expected resolution timelines to reduce confusion cited in 8 payment blocking complaints.
Trial Clarity's AI Agents to auto-respond to common refund status inquiries and documentation requests, reducing support ticket volume for the 10 refund-related complaints.
Stage 2
Build feedback loop that flags accounts with repeated disputes for enhanced due diligence, creating proactive fraud prevention versus reactive complaint handling.
Establish quarterly review of webhook documentation and testing tools based on developer feedback, addressing technical complaints from integration users.
Deploy Clarity's AI Agents across email and chat channels to handle verification status updates, KYC documentation guidance, and payment settlement timeline queries in real-time.
Stage 3
Build feedback loop that flags accounts with repeated disputes for enhanced due diligence, creating proactive fraud prevention versus reactive complaint handling.
Establish quarterly review of webhook documentation and testing tools based on developer feedback, addressing technical complaints from integration users.
Scale Clarity's AI Agents with VoC analytics to continuously surface emerging fraud patterns, payment hold triggers, and support gaps, enabling preventive CX improvements.
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Chat with our team to talk through build vs. buy and how to level up your customer experience.

Create experiences people remember for the right reasons
Chat with our team to talk through build vs. buy and how to level up your customer experience.
How leading brands use Clarity
How leading brands use Clarity
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Alexandra Motto
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20 million
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We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
20 million
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We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.


Alexandra Motto
Director of Product & Design Operations
“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”
126 million
global subscribers
126 million
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126 million
global subscribers

700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.

700 million
weekly active customers
Chosen by OpenAI to surface insights from customer conversations securely.

700 million
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Chosen by OpenAI to surface insights from customer conversations securely.
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Jen Barwick
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Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"
Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick
Head of Customer Experience
"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

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System normal
System normal
System normal