iFood

iFood

iFood

70.3/100

70.3/100

Overall CX Score

Overall CX Score

iFood

This is customized report built by Clarity, using AI to analyze feedback from platforms like the App Store and Reddit

CX Intelligence
Key Metrics

CX Intelligence
Key Metrics

33.4/40

33.4/40

Customer Rating Score

Customer Rating Score

21.9/40

21.9/40

Support Sentiment Score

Support Sentiment Score

15/20

15/20

Recommendation Intent Score

Recommendation Intent Score

Score Breakdown

Score Breakdown

Score Breakdown

of iFood's CX Intelligence Score

of iFood's CX Intelligence Score

of iFood's CX Intelligence Score

iFood achieves 4.18/5 average across 74,790 reviews. The distribution is heavily skewed: 74% give 5 stars while 17% give 1 star. High ratings praise app quality and convenience. Low ratings cite delivery failures and order issues.

Customer Rating Score: 33.4/40

iFood achieves 4.18/5 average across 74,790 reviews. The distribution is heavily skewed: 74% give 5 stars while 17% give 1 star. High ratings praise app quality and convenience. Low ratings cite delivery failures and order issues.

Customer Rating Score: 33.4/40

iFood achieves 4.18/5 average across 74,790 reviews. The distribution is heavily skewed: 74% give 5 stars while 17% give 1 star. High ratings praise app quality and convenience. Low ratings cite delivery failures and order issues.

Customer Rating Score: 33.4/40

9% of reviews mention support or customer service. Sentiment is mixed: 27% positive, 55% neutral, 18% negative. Positive mentions praise quick resolutions. Negative mentions report chatbot limitations and difficulty reaching human agents.

Customer Support Sentiment Score: 21.9/40

9% of reviews mention support or customer service. Sentiment is mixed: 27% positive, 55% neutral, 18% negative. Positive mentions praise quick resolutions. Negative mentions report chatbot limitations and difficulty reaching human agents.

Customer Support Sentiment Score: 21.9/40

9% of reviews mention support or customer service. Sentiment is mixed: 27% positive, 55% neutral, 18% negative. Positive mentions praise quick resolutions. Negative mentions report chatbot limitations and difficulty reaching human agents.

Customer Support Sentiment Score: 21.9/40

75% show strong advocacy through 5-star ratings or explicit recommendations. 17% are detractors with 1-star ratings or anti-recommendations. High promoter volume driven by convenience and variety. Detractors cite trust issues from missing items.

Recommendation Intent Score: 15/20

75% show strong advocacy through 5-star ratings or explicit recommendations. 17% are detractors with 1-star ratings or anti-recommendations. High promoter volume driven by convenience and variety. Detractors cite trust issues from missing items.

Recommendation Intent Score: 15/20

75% show strong advocacy through 5-star ratings or explicit recommendations. 17% are detractors with 1-star ratings or anti-recommendations. High promoter volume driven by convenience and variety. Detractors cite trust issues from missing items.

Recommendation Intent Score: 15/20

Key Findings

Key Findings

Key Findings

Intuitive Service

Strengths

App interface praised as intuitive and easy to navigate. Restaurant variety creates diverse dining options. Fast delivery meets expectations consistently. Coupon system and benefits drive satisfaction.

Intuitive Service

Strengths

App interface praised as intuitive and easy to navigate. Restaurant variety creates diverse dining options. Fast delivery meets expectations consistently. Coupon system and benefits drive satisfaction.

Intuitive Service

Strengths

App interface praised as intuitive and easy to navigate. Restaurant variety creates diverse dining options. Fast delivery meets expectations consistently. Coupon system and benefits drive satisfaction.

Platform Improvements

Opportunities

Refund processing criticized as slow. Status updates from smaller restaurants lag. Delivery timing issues persist during peak hours. Excessive pop-ups disrupt user experience.

Platform Improvements

Opportunities

Refund processing criticized as slow. Status updates from smaller restaurants lag. Delivery timing issues persist during peak hours. Excessive pop-ups disrupt user experience.

Platform Improvements

Opportunities

Refund processing criticized as slow. Status updates from smaller restaurants lag. Delivery timing issues persist during peak hours. Excessive pop-ups disrupt user experience.

Service Failures

Critical Issues

Missing items erode trust in order accuracy. Payment problems include double charges and failed transactions. Quality complaints focus on wrong orders. Support access difficulties frustrate resolution attempts.

Service Failures

Critical Issues

Missing items erode trust in order accuracy. Payment problems include double charges and failed transactions. Quality complaints focus on wrong orders. Support access difficulties frustrate resolution attempts.

Service Failures

Critical Issues

Missing items erode trust in order accuracy. Payment problems include double charges and failed transactions. Quality complaints focus on wrong orders. Support access difficulties frustrate resolution attempts.

Quotes

Most Impactful Quotes from Customers

Quotes

Most Impactful Quotes from Customers

Quotes

Most Impactful Quotes from Customers

Promoter

Aplicativo excelente! A interface é intuitiva e fácil de usar, com uma grande variedade de opções de restaurantes e pratos. As fotos e descrições ajudam muito na escolha e o tempo de entrega é sempre dentro do esperado. Além disso, o suporte ao cliente é rápido e eficiente.

Neutral

O IFood em si é bom, tudo funciona muito bem e gosto da interface do aplicativo. Um dos problemas que posso apontar aqui, é que o IFood só traz uma certa segurança nos pedidos de lojas grandes, como McDonalds, Burguer King, etc... Isso porque as lojas mais populares nem sempre atualizam o estado dos pedidos.

Detractor

Several horrible experiences with deliver staff: items missing, violated or stolen after giving a code. The platform doesn't provide proper support and closes the case without solution at your own credit card cost. Very frustrating. Strongly advise to avoid using it.

Customized Action Plan

Customized Action Plan

Customized Action Plan

Stage 1

Implement real-time SMS/push alerts for missing items. Reviews show trust breaks when items are absent. Proactive notification prevents frustration.

Create fast-track refund process for orders under $50. Current delays damage satisfaction. Quick resolution rebuilds confidence.

Trial Clarity's AI Agents on top 20 missing item scenarios. Automate immediate credits and apologies. Reduce support ticket volume.

Stage 2

Build payment health monitoring system. Reviews show double-charge and failed transaction patterns. Prevent issues before customer contact.

Create restaurant quality scorecards visible to customers. Surface reviews mentioning order accuracy. Drive accountability through transparency.

Deploy Clarity's AI Agents across Portuguese and Spanish channels. Handle delivery tracking and status queries. Free human agents for complex cases.

Stage 3

Build payment health monitoring system. Reviews show double-charge and failed transaction patterns. Prevent issues before customer contact.

Create restaurant quality scorecards visible to customers. Surface reviews mentioning order accuracy. Drive accountability through transparency.

Scale Clarity's AI Agents with VoC analytics to identify emerging complaint clusters. Auto-escalate fraud patterns. Surface weekly insight reports to CX leadership.

Stage 1

Implement real-time SMS/push alerts for missing items. Reviews show trust breaks when items are absent. Proactive notification prevents frustration.

Create fast-track refund process for orders under $50. Current delays damage satisfaction. Quick resolution rebuilds confidence.

Trial Clarity's AI Agents on top 20 missing item scenarios. Automate immediate credits and apologies. Reduce support ticket volume.

Stage 2

Build payment health monitoring system. Reviews show double-charge and failed transaction patterns. Prevent issues before customer contact.

Create restaurant quality scorecards visible to customers. Surface reviews mentioning order accuracy. Drive accountability through transparency.

Deploy Clarity's AI Agents across Portuguese and Spanish channels. Handle delivery tracking and status queries. Free human agents for complex cases.

Stage 3

Build payment health monitoring system. Reviews show double-charge and failed transaction patterns. Prevent issues before customer contact.

Create restaurant quality scorecards visible to customers. Surface reviews mentioning order accuracy. Drive accountability through transparency.

Scale Clarity's AI Agents with VoC analytics to identify emerging complaint clusters. Auto-escalate fraud patterns. Surface weekly insight reports to CX leadership.

Stage 1

Implement real-time SMS/push alerts for missing items. Reviews show trust breaks when items are absent. Proactive notification prevents frustration.

Create fast-track refund process for orders under $50. Current delays damage satisfaction. Quick resolution rebuilds confidence.

Trial Clarity's AI Agents on top 20 missing item scenarios. Automate immediate credits and apologies. Reduce support ticket volume.

Stage 2

Build payment health monitoring system. Reviews show double-charge and failed transaction patterns. Prevent issues before customer contact.

Create restaurant quality scorecards visible to customers. Surface reviews mentioning order accuracy. Drive accountability through transparency.

Deploy Clarity's AI Agents across Portuguese and Spanish channels. Handle delivery tracking and status queries. Free human agents for complex cases.

Stage 3

Build payment health monitoring system. Reviews show double-charge and failed transaction patterns. Prevent issues before customer contact.

Create restaurant quality scorecards visible to customers. Surface reviews mentioning order accuracy. Drive accountability through transparency.

Scale Clarity's AI Agents with VoC analytics to identify emerging complaint clusters. Auto-escalate fraud patterns. Surface weekly insight reports to CX leadership.

Your voice of customer, unified

Your voice of customer, unified

Bring all your feedback into one place—so product, support, customer experience and leadership work from the same source of truth.

Create experiences people remember for the right reasons

Chat with our team to talk through build vs. buy and how to level up your customer experience.

Create experiences people remember for the right reasons

Chat with our team to talk through build vs. buy and how to level up your customer experience.

Create experiences people remember for the right reasons

Chat with our team to talk through build vs. buy and how to level up your customer experience.

How leading brands use Clarity

How leading brands use Clarity

20 million

Monthly Customers

We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.

Alexandra Motto

Director of Product & Design Operations

“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”

20 million

Monthly Customers

We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.

Alexandra Motto

Director of Product & Design Operations

“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”

20 million

Monthly Customers

We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.

Alexandra Motto

Director of Product & Design Operations

“Clarity treats all of our unstructured customer feedback like true data. Their NLP models pick up on sentiment and sort it into categories. We can search everything instantly, see the numbers, and even build our own customizable feedback dashboards.”

126 million

global subscribers

126 million

global subscribers

126 million

global subscribers

700 million

weekly active customers

Chosen by OpenAI to surface insights from customer conversations securely.

700 million

weekly active customers

Chosen by OpenAI to surface insights from customer conversations securely.

700 million

weekly active customers

Chosen by OpenAI to surface insights from customer conversations securely.

Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick

Head of Customer Experience

"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick

Head of Customer Experience

"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

Clarity cuts VoC analysis time by 55%, helping Minoan prioritize high-impact features fast

Jen Barwick

Head of Customer Experience

"Clarity helps us replace guesswork with real data from our feedback. I can go into product meetings with clear evidence"

70 million

weekly active customers

Turning rider and captain feedback into smarter everyday experiences

70 million

weekly active customers

Turning rider and captain feedback into smarter everyday experiences

70 million

weekly active customers

Turning rider and captain feedback into smarter everyday experiences

467,000

monthly customers

467,000

monthly customers

467,000

monthly customers