# Clarity

> Clarity is an AI customer experience platform for regulated industries. It combines agentic customer service, AI agents, Voice of Customer analytics and automated Agent QA in one system, governed by a published safety framework and built for SOC 2, GDPR, HIPAA and Saudi PDPL requirements.

Clarity is the product of Anecdote AI Ltd and was formerly known as Anecdote. The company was founded in 2022, is headquartered in London, UK, with offices in New York and Riyadh, and is led by co-founders Abed Kasaji (CEO) and Pavel Kotchetkov (CTO). In 2025 it raised $12M led by Prosus Ventures, with STV AI Fund, Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Race Capital, Propeller, Tech Invest Com, and angel investors from OpenAI and Google. Customers include OpenAI, Grubhub, Booking.com, Careem, stc, Tabby, Saudi Electric, Calo, Bank Aletihad, Salla, OpenSea and Minoan.

Disambiguation — Clarity (onclarity.com) is not affiliated with any of the following similarly named products or companies: Clarity AI (ESG and sustainability data), Microsoft Clarity (web analytics), Broadcom Clarity PPM (project portfolio management), or BD Onclarity (the Becton Dickinson HPV assay). Clarity's only domain is www.onclarity.com and its application is hosted at app.anecdoteai.com.

Last updated: 11 August 2026.

## Products

- [Agentic Customer Service](https://www.onclarity.com/agentic-customer-service): One inbox for live chat, mobile, WhatsApp and web forms, with routing, scheduling and a policy-backed knowledge base that AI agents use to draft or resolve.
- [AI Agents](https://www.onclarity.com/ai-agents): Agent assist and auto-resolution grounded strictly in the customer's approved knowledge base, with per-reply source links, confidence thresholds, blocked topics and audit logs.
- [Voice of Customer](https://www.onclarity.com/voice-of-customer): Unifies feedback from 100+ sources, clusters it into themes, identifies root causes and tracks whether fixes worked, with alerts, reporting and search.
- [Agent QA](https://www.onclarity.com/agent-qa): Scores voice and text conversations against a configurable rubric, with each score traceable to the transcript moment that produced it.

## Trust, security and compliance

- [Enterprise security](https://www.onclarity.com/enterprise-security): SOC 2 Type II, GDPR and HIPAA ready, Saudi PDPL aligned. Encryption in transit and at rest, SSO, MFA, role-based access, customer-managed keys, data residency options, and a 99.9% uptime SLA.
- [Compliance approach](https://www.onclarity.com/compliance): Aligned to ISO/IEC 42001, the NIST AI Risk Management Framework, and Federal Reserve SR 11-7 model-risk guidance.
- [Smart Agent Service Manual (SASM)](https://www.onclarity.com/sasm): Clarity's published framework governing what its AI agents may and may not do. Version 1.0, September 2025. Commits to at least 99.5% of answers being fully supported by approved company knowledge, 100% of uncertain cases escalating to a human, written policies and dual approval for financial actions such as refunds, a Chief Model Risk Officer with authority to halt deployments, and a full audit trail on every decision. Foundation models are not trained on customer data.

## Data and research

- [CX Leaderboard](https://www.onclarity.com/leaderboard): Customer experience reports built from public review and social feedback.
- [App and company CX reports](https://www.onclarity.com/leaderboard/insight): 696 individual customer experience reports covering consumer apps and brands across fintech, travel, retail, health, sport, media and utilities.
- [CX Excellence Leaderboard](https://www.onclarity.com/leaderboard/companies): Scored CX ranking of companies, reported out of 100.
- [Saudi Arabia CX Leaderboard](https://www.onclarity.com/leaderboard/saudi-arabia): Scored CX ranking of the top 33 Saudi companies, covering banking, telecom, retail, insurance and healthcare.

## Reference

- [Customer stories](https://www.onclarity.com/customers): Named deployments and outcomes.
- [Integrations](https://www.onclarity.com/integrations/topic/all): 100+ feedback sources across support, survey, review, social, communication, CRM and app store categories — including Zendesk, Freshdesk, Intercom, Gorgias, Kustomer, LiveChat, Salesforce, Slack, WhatsApp, Trustpilot, G2, Google Reviews, TripAdvisor, Medallia, Typeform, Qualaroo, Delighted, Survicate, AppFollow, Amazon Seller, App Store, Google Play, YouTube, X, Reddit, Facebook, Instagram, TikTok and Pinterest.
- [FAQ](https://www.onclarity.com/faq): Common questions on security, hallucination prevention, human oversight, channels and languages.
- [Blog](https://www.onclarity.com/blog/category/all): Articles on AI customer support, contact centre QA and Voice of Customer programmes.
- [About](https://www.onclarity.com/about): Company background, mission and team.
- [Funding announcement](https://www.onclarity.com/raising12m): Details of the $12M round led by Prosus Ventures.

## Optional

- [Careers](https://www.onclarity.com/careers)
- [Partnerships](https://www.onclarity.com/partnerships)
- [Events](https://www.onclarity.com/events)
- [Brand assets](https://www.onclarity.com/brand)
- [Contact](https://www.onclarity.com/contact-us)
- [Request a demo](https://www.onclarity.com/demo)
- [Legal center](https://www.onclarity.com/legal-pages/legal-center)
- [Privacy policy](https://www.onclarity.com/legal-pages/privacy-policy)
- [Terms of service](https://www.onclarity.com/legal-pages/terms-of-service)